Path Found

The Average Never Wins

Monica Argandoña Season 1 Episode 47

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0:00 | 34:55

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Elizabeth didn't set out to be a designer. She spent the early part of her career in nonprofits, organizing, grant writing, and communications, and kept noticing that the tasks she liked best were the ones involving presentation and visuals. After two successive jobs disappeared to cutbacks, she decided she'd rather have her livelihood in her own hands. She started building websites for clients she knew she could deliver for, learned by doing (slowly, she admits), and eventually went back for a design degree that showed her the size of the gap she'd been working across.

Nearly fifteen years into running Silvermine Creative, she's watching the field change again. This isn't a Luddite position: she uses AI daily, for custom code, troubleshooting, tightening her own copy, and generating imagery for clients who can't photograph their real customers. But she's specific about where it stops. It can't see the work coming together as it goes. It can't look at a model in an unnatural pose and think "that looks painful." It can't pick between two directions because one of them grabs you.

She also walks through the ethics she's actually landed on rather than the ones that sound good: controlling inputs so she isn't laundering someone else's work, sourcing reference material from public domain and licensed sources, choosing platforms based on how they were trained and who they fund. And she's honest about the paradox — the environmental footprint, the opacity, and the fact that opting out entirely would just hand her spot to someone with fewer scruples.

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